Nokia Lumia 720

Through the Glass: The Nokia Lumia 720

Being a hardcore Windows user and a bit stubborn when it comes to accepting changes, I’ve never really caught up with the whole Android craze, so the prospect of having a great Windows phone, with outstanding built quality and fantastic camera sounds really tempting. Enter the Nokia Lumia 720.

To be honest, I’m a bit biased when it comes to Nokia. I still own (and use) the legendary Nokia 3310, which was a massive success and without a doubt one of the best cell phones ever. That fact has very little to do with their current cell phones, but, like I said, I’m biased.

Looking Good

So,let’s deal with the superficial stuff first. The sleek design of the Lumia 720’s polycarbonate unibody casing (I

Nokia Lumia 720
Nokia Lumia 720

would have never thought a yellow phone could look this awesome) catches your eye right from the start. On the side, there are several buttons, such as the volume rocker button, power/sleep and camera shutter buttons, and on the top, there is a 3.5mm headphone jack. The body is 9mm thick, which makes it an easy fit for every pocket. As is always the case with Nokia, the build quality is superb and the device feels extremely sturdy and compact.

The bridge between the exterior and the interior come in the shape of a true gem: the 4.3-inch IPS touchscreen, protected by Corning Gorilla Glass, which is scratch-resistant. The resolution of the screen in 800×400 pixels, which is not exactly HD, but the overall impression is amazing. The image is sharp and clear, and the colors are vibrant. As far as sensitivity of the display is concerned, the fact that you can use Lumia 720 even if you’re wearing gloves should be enough for you to get an idea about how good it is. If not, we’ll just say that the same feature is usually found on top of the line models, such as Samsung Galaxy S4.


Next up is the performance. The Lumia 720 is powered by a dual-core 1GHz processor, along with 521MB of RAM, placing it firmly in the mid-range part of the market. Although some will be quick to point out that a lot of Android devices are more powerful, Windows built into the Lumia 720 has optimized architecture, therefore the device will be able to run any application with very little effort. You can even play some HD games to a certain extent, as you won’t feel the performance becoming too sluggish.

Granted, the Windows Market is not as densely populated as Google Play or Apple App Store, but you will still have access to essentials like Facebook, Twitter, What’s app and many others. 140,000 applications may not sound like much when compared to millions which are designed for Android, but Windows equivalents of those apps are guaranteed to appear, you just have to wait longer. Not an ideal situation, but it’s something you need to learn to live with.

Don’t worry, I didn’t forget the most important part. The camera! Based solely on its photographic abilities, Nokia Lumia 720 wipes the floor with its competitors and then some. The images are sharp and clear, with rich and accurate colors. You can also record 720p HD video at 30 fps, which is pretty great.

Optimized battery consumption allows for an entire day-and-a-half of use before you need recharge. The Lumia 720 also has 8GB of storage, Wi-Fi, NFC, GPS, Bluetooth 3.0 and comes with 7GB of space on Skydrive for free.

You still need a reason to go out and buy the Nokia Lumia 720?